The True Bikini Fitness Toys and Apparel

-- TBF SIGNATURE COLLECTION --

TBF Sports Bra

Built on Strength. Driven by Purpose.

Hi, I'm Denise Guidry- award-winning bikini athlete, Certified personal trainer, and founder of True Bikini Fitness.

I created TBF to inspire women to pursue their strongest, most confident selves-while staying true to who they are.

ABOUT DENISE

BRAND MISSION

More Than Activewear

Because your brand isn’t just clothing, it’s a way of living fitness daily

Strength

Not just physical — inner and feminine strength

Confidence

How she shows up, not just how she feels

Wellness

Physical, mental, lifestyle harmony

Purpose

Ambition, goals, and intentional living

Discipline

What actually builds results — fits fitness culture better

Growth

Ongoing transformation, not just progress

-- SHOP THE PRODUCTS --

TBF Dad Cap

TBF Crop Tee

TBF Sports Bra

Shorts

TBF Leggings

ACCESSORIES

My Journey

True Bikini Fitness was built from a journey of resilience, discipline, and transformation.

Competing pushed limits and built strength, while winning reflected the dedication behind the process. After a life-changing accident, recovery became a new challenge, requiring patience, mental strength, and a deeper connection to both body and spirit.

Through it all, strength was redefined, not just physically, but spiritually.

True Bikini Fitness was created to inspire that same growth in others. It represents more than activewear, it stands for confidence, consistency, and the power to rise stronger, no matter the journey.

READ MY FULL STORY